Five Ways to Develop Skills While Strengthening Your RSO
Involvement in Registered Student Organizations (RSOs) can provide professional benefits as well as a fun, social experience. If you’re already part of a student organization, getting more involved will build valuable real-world experience that you can draw on in interviews or cover letters. If you’re looking for an organization to join, Quad Day and the Humanities Expo (at the start of the fall semester) and the RSO Involvement Fair (at the start of the spring semester) give you the opportunity to make new connections.
Here are 5 ways that you can develop valuable professional skills while strengthening your RSO:
1. Master social media skills
Making a clever point in 140 characters and attracting multitudes of “Likes” are valuable skills for many employers. Promoting an organization through social media gives you legitimate professional experience. Has your RSO’s Instagram fallen into a state of disrepair? Don’t have a Twitter account? These are problems you can fix As a social media coordinator for your RSO, you can engage in dialogue with club members and other organizations, educate your network about what your organization does, and enable your group to reach a larger audience. As an additional bonus, all that time you spend on social media will no longer be procrastination, but instead an investment in your future career! Win-win.
Fundraising can be challenging, and raising money on behalf of your RSO is a great way to begin to learn what works and what doesn’t. To gain experience in fundraising, you might educate yourself about the University’s Student Organization Resource Fee (SORF) funding, and put together a proposal to earn financial support for your organization’s next event. Additionally, you might request financial sponsorship for an event from campus departments or community organizations. You might also embrace your inner entrepreneur, and organize a fundraiser outside the Illini Union selling food or other items. In the process, you’ll learn about formal procedures for fundraising and about marketing strategies, which could be applicable to a variety of future jobs. Treat each fundraising initiative as an opportunity to gain practical, real-world skills that you may need later on. In future job interviews, you’ll be able to discuss both the learning experience and the practical outcomes of these RSO fundraising endeavors.
3. Plan an event
Jobs in many fields—from communications to education to business—will appreciate applicants who already demonstrate a savvy for organizing an event. Working to put together any kind of event—a panel discussion, a public reading, a community service project—can teach you important lessons about the responsibilities that come with event planning. In the process, you’ll learn a great deal about how to work with a team, find presenters, reserve a venue, schedule activities, attract attendees, and more. In planning an event you’ll also likely gain experience in on-the-spot problem-solving, which can benefit you in any career.
4. Promote an event
When you’re competing with 979 other student organizations, not to mention over 150 programs of study, it’s a real challenge to make sure people come to your RSO’s event. Embrace this challenge, and use it as an opportunity to gain experience in publicizing and marketing for the good of both your organization and your future professional interests (whether they lie in advertising or non-profits, librarianship or politics). You might experiment with different strategies, combining print materials with social media and in-person outreach to determine what approaches are most effective. You might innovate creative new publicity campaigns that enable your organization to stand out among so many others. You might choose to collaborate with other campus organizations to reach a wider audience. For each event, set goals for attendance, and afterwards keep records of both your strategy and its outcomes so you can cite specific examples of events in which your publicity initiatives resulted in significant increases in the number of attendees from one year to the next.
5. Run an efficient meeting
Members of the working world love a well-run meeting. Whether you’re in your organization’s upper leadership in charge of an event-planning subcommittee, you can get valuable experience in organizing and conducting effective meetings. Put together a logically organized, readable agenda, and adhere to that agenda during the meeting. Set an end time, and stick to it. Make sure everyone leaves knowing their next steps. The meeting itself provides great practice in public speaking (a skill widely valued across professional fields), and you’ll become increasingly comfortable with public speaking the more you do it.